New Media technologies are referred to as Web 2.0. According to The New Media Technologies: Overview and Research Framework by Linda
Weiser Friedman and Hershey H. Friedman Web 2.0 consists of blogs,
wiki's, online social networking, virtual worlds and other form of social media that is a part of web-related communication technologies.
The Internet then becomes and essential, integrated part, of new media. Without Internet there is no line of web-relation communication and therefore the existence of new media ceases to exist. Therefore, the Internet becomes the bridge between Web 2.0 communication.
New media is changing simply because there is a shift in use of communication through the Internet. New media may seem a though it is replacing old media but it is actually rapidly evolving to enhance it. For example, in the article Celebrity Blogs: The Impact of New Media by Melissa Gerry on www.associatedcontent.com, it stated that "In the past, a show like Access Hollywood often had these stories [celebrity news] and pictures before anyone, more than typically, magazines like People. There's been a change in the marketplace and some older media outlets seethe shift as opportunities as blogs can generate buss earlier in the day and Access Hollywood can delve into the story that evening." This is a prime example of how new media is
blending in with old media. Both are sources of information, however, in the past society as only been accustomed to primary news sources driven by business and profit. New media offers us a newer perspective
coming from individuals within a given community.